DRT Communications is on the brink of transforming regional media monitoring thanks to the Innovation Grant Fund (IGF) provided by the Development Bank of Jamaica (DBJ). This grant, which is part of the Boosting Innovation, Growth, and Entrepreneurship Ecosystems (BIGEE) Programme, highlights DRT Communications’ pivotal role in advancing technological solutions within the Caribbean media and marketing landscape. The company has been a trailblazer in media monitoring innovation since 2015, introducing the first technology-driven solution in the Caribbean. This groundbreaking initiative was initially supported by First Angels Jamaica Limited and Sagicor Bank through a combination of debt and equity financing.
Danielle Terrelonge, the Managing Director of DRT Communications, expressed her gratitude for the DBJ’s support, stating, “We are immensely grateful to the Development Bank of Jamaica for recognizing the potential of our enhanced media monitoring technology. This grant enables us to bring even more cutting-edge solutions to the region, empowering businesses to make data-driven decisions and effectively monitor their marketing efforts.” In addition to being a pioneer in media monitoring technology, DRT Communications also functions as a comprehensive marketing communications agency. The company boasts an impressive track record, having worked with prestigious clients such as Red Stripe, Digicel, and Scotiabank.
Terrelonge stressed the importance of media monitoring in today’s digital age, highlighting the necessity of data-driven decision-making for organizations focused on marketing. She explained, “With the rise of digitization, data-driven decision-making is paramount for organizations focused on marketing. Our service offerings not only allow companies to monitor their media presence but also provide critical insights into their industry, enabling informed decision-making.” The new technology, slated to be launched in mid-2024, is set to significantly enhance DRT Communications’ current offerings.
This advancement will equip businesses with more sophisticated tools to navigate the ever-changing media landscape. The modernized media monitoring services will include new technology that ensures even greater media tracking accuracy through advanced algorithms and machine learning, reducing missed content and false positives. It will provide comprehensive coverage across print, online, broadcast, and social media channels, facilitating seamless cross-channel analysis. With robust analytics tools customized for the Caribbean, the new technology enables the analysis of media data, tracking sentiment, measuring PR campaign effectiveness, and making data-driven decisions.
The automation of the media monitoring process with data scouting will improve cost efficiency by reducing the time and resources required for manual tracking and analysis. Moreover, the scalable solutions can adapt to the growing media monitoring needs without compromising performance. The Innovation Grant Fund (IGF), a cornerstone of the BIGEE Programme, offers essential grants to medium-sized Jamaican businesses undertaking innovative projects. These grants support the development and commercialization of new products, services, processes, or business models, fostering growth and entrepreneurial dynamism across Jamaica’s productive sectors.
As DRT Communications continues to spearhead the transformation of regional media monitoring, the support from the DBJ’s Innovation Grant Fund signifies a significant milestone in the company’s journey towards innovation and excellence. By leveraging cutting-edge technology and strategic partnerships, DRT Communications is poised to revolutionize media monitoring in the Caribbean, empowering businesses to make informed decisions and stay ahead in a competitive market. With a strong focus on innovation and a commitment to excellence, DRT Communications is set to shape the future of media monitoring in the region.
