Roach assumes new position as Chukka Barbados Country Manager.

Geoffrey Roach, an experienced tourism professional, has been appointed as the Country Manager at Chukka Barbados. Roach expressed his excitement in joining the vibrant team and building upon the foundation that has been laid. He is committed to working with the Chukka team to maintain Harrison’s Cave as a popular attraction for both locals and visitors within a multi-experience facility. With over 30 years of experience in leadership roles within the tourism industry, Roach has served in various senior and managerial positions, including chairman of the Barbados Hotel and Tourism Association and CEO of Bridgetown Cruise Terminals Inc.

Roach’s appointment comes as Andrea Franklin, the former Country Manager, transitions to the role of CEO at Barbados Tourism Marketing Inc. Roach initially joined the team as Country Manager (Designate) on February 19, working closely with Franklin during the transition period, before officially assuming the role of Country Manager on March 15. With his extensive experience and leadership skills, Roach is well-equipped to lead Chukka Barbados and continue the success of Harrison’s Cave as a key attraction in the region.

Throughout his career, Roach has demonstrated a strong commitment to the tourism industry, with a deep understanding of the sector’s challenges and opportunities. His previous roles, including director positions at the BTMI and the Barbados Tourism Product Authority, have provided him with valuable insights into the industry’s dynamics. Roach’s appointment as Country Manager signifies Chukka Barbados’ dedication to maintaining high standards of service and enhancing the visitor experience at Harrison’s Cave.

By collaborating with the Chukka team, Roach aims to further develop Harrison’s Cave as a premier attraction in Barbados, catering to the diverse needs of both local residents and international tourists. His leadership style and strategic vision will play a crucial role in driving growth and sustainability for Chukka Barbados, while also contributing to the overall development of the tourism sector in the region. With Roach at the helm, Chukka Barbados is poised to build on its existing success and establish itself as a leading destination for unforgettable experiences and adventures.

In conclusion, Geoffrey Roach’s appointment as Country Manager at Chukka Barbados marks a new chapter for the company, underlining its commitment to excellence in tourism and visitor experiences. With his wealth of experience and proven track record in the industry, Roach is well-positioned to lead Chukka Barbados to new heights and ensure the continued success of Harrison’s Cave as a top attraction in the region. As Roach takes on this new role, he brings with him a passion for the tourism sector and a strong determination to deliver exceptional service and unforgettable experiences for all patrons, both locally and internationally.