Social Media Influencers in Morocco Illuminating Marrakech

Young social media influencers in Marrakech, Morocco are using platforms like Instagram, Facebook, and TikTok to promote the city and attract other young people to visit. Influencers like Abderrahim Agunaou and Abdelouarit Ibaalal explore Marrakech, creating content that showcases the city’s beauty, from juice bars to historic buildings and mosques. They believe that as part of Gen Z, they have the opportunity to influence young people to visit Marrakech and explore its many attractions, such as Jamaa Lefna Square, the Menara, and the Koutoubia Mosque.

In Marrakech, traditional ryads provide a serene space for influencers to relax, sip Moroccan tea, exchange ideas, and publish their videos to social media. Agunaou and Ibaalal see their work as documenting moments and creating lasting memories, rather than simply taking photos. Despite their passion for content creation, they often face criticism from older generations who disapprove of their constant use of smartphones. However, they believe that as Gen Z individuals, they have the advantage of using technology in a positive way to showcase the beauty of Marrakech.

For Ibaalal, promoting his beloved football club, the Kawkab Club of Marrakech, is one of the most important aspects of his content. By focusing on sports and football, he is able to attract a large audience and showcase an important part of Marrakech’s history. While both influencers currently work in Marrakech, they express a desire to expand to other cities in Morocco and abroad if the opportunity arises. Their ultimate goal is to continue using social media to market various attractions and help people discover new places.

Despite facing criticism and resistance from some individuals who reject the idea of constant photo-taking and filming, Agunaou and Ibaalal remain dedicated to their work as influencers. They believe that their generation is fortunate to be able to use technology to their advantage and they are determined to continue promoting Marrakech through social media. From exploring the cool hangouts to experiencing tourist attractions like old-fashioned horse and carriage rides through the city center, these influencers are dedicated to showcasing the vibrant and diverse culture of Marrakech to a global audience.

Through creating content that highlights the beauty and attractions of Marrakech, young influencers like Agunaou and Ibaalal are using social media to capture the attention of a younger generation of travelers. By sharing their experiences, promoting local landmarks, and documenting their adventures, they hope to inspire others to visit Marrakech and experience all that the city has to offer. As they navigate the challenges and criticisms that come with their work, these influencers remain focused on their mission to market Marrakech and generate interest among young people around the world.