IBM Credit Union Turns Up the Volume, Creating an Album of Songs in Sync with Gen Y.
A wave of digital marketing is music to the ears of credit union members
IBM Credit Union just debuted a rockin’ integrated member-communication email campaign to promote financial products and services.
This featured song is “Just Another Case” by Identity Theft Protection.
I thought I was careful, it won’t happen to me,
Thought that my information, would never be breached,
I thought I was out of harm’s way, I was dumb and naive,
Oh I never imagined, I’d be hacked by a thief,
But now I’m a victim, all I can do is just read it and weep,
Cause today I’m just another case, of a fool with a stolen ID,
I could’a had protection, could’a had it for free,
Fully managed recovery, for my whole family,
Expense reimbursement, if only I had foreseen,
That a swindler was waiting, for someone like me,
But now I’m a victim, all I can do is just read it and weep,
Cause today I’m just another case, of a fool with a stolen ID.
Continue this musical journey and listen to all the hits!
Featuring additional tracks:
“Welcome Home” by First Mortgage
“In Charge” by VISA Platinum
“House Money” by H.E.L.O.C.
“I Need A New Car” by Auto Loan
“Just Right For You” by Checking
“Online” by Online Services
“Plan Ahead” by Investment Services
“So Much More” by Membership Rewards
Produced in 2013
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